Natajsia Garcia

I am a seasoned professional in social media management, social media strategy, and community building. I am someone who thrives on building robust brand presences across social platforms. My experience spans creating and executing comprehensive content calendars, collaborating with cross-functional teams, and managing end-to-end social media campaigns that resonate with audiences and drive measurable results.

I'm passionate about crafting in-depth marketing strategies that foster engagement and amplify brand awareness. Whether through innovative content streams or strategic influencer partnerships, I aim to elevate brand visibility and connect with audiences in meaningful ways. My goal is to continue leveraging these skills to create impactful social media experiences that leave a lasting impression.

My time at TikTok was a pivotal experience that introduced me to the dynamic world of marketing on the platform. As a Global Business Solutions Intern, I developed and executed content strategies to drive client acquisition and retention, collaborating with cross-functional teams to design campaigns that leveraged TikTok's unique storytelling capabilities. I played a lead role in campaign execution, pitching creative concepts to clients, negotiating ad revenue, and ensuring the delivery of high-quality content. Working closely with influencers, I partnered with creators to produce engaging videos that collectively garnered over 5 million views, building authentic connections between brands and audiences. Additionally, I tracked trends, analyzed campaign performance, and monitored revenue generated by TikTok posts as part of larger marketing initiatives, contributing to a 10% revenue increase for major clients like McDonald’s, Domino’s, and Little Caesars. This experience sharpened my strategic thinking and fueled my passion for creating impactful digital content that delivers measurable results.

During my time as a Social Media Specialist at ServiceMaster Brands, I developed and executed comprehensive social media strategies designed to align with overarching marketing goals while leveraging analytics to optimize performance. I managed corporate social media accounts for global brands, including TWO MEN AND A TRUCK, ensuring content was tailored to enhance brand visibility and engage diverse audiences. By optimizing social channels for maximum reach, responding promptly to messages and comments, and fostering meaningful interactions, I helped strengthen customer relationships. Additionally, I collaborated with executives to refine and expand brand identities, ensuring consistency and resonance across digital platforms.

As an Associate Marketing Manager at Yelp, my primary responsibility was to cultivate a strong sense of community within the city of Detroit, fostering connections between local businesses and the Yelp community. I planned and executed marketing strategies for Yelp Detroit events, utilizing Instagram as a key platform to promote events and engage audiences. This included filming and producing social media content to highlight local businesses and elevate brand visibility.

A critical aspect of my role was bridging relationships between Yelp Elite members and local businesses to drive foot traffic and sales. I achieved this by coordinating weekly events that showcased the best of Detroit's offerings. Additionally, I developed and implemented monthly content management plans designed to enhance viewership and boost engagement on Yelp Detroit's Instagram page. Through these efforts, I contributed to strengthening community ties and increasing the visibility of local businesses within the Yelp ecosystem.

During my time as a Social Media Strategist at Kellogg's Company, I developed a deep understanding of each cereal's unique name and storyline, ensuring that all content aligned with brand identities while resonating with diverse audience segments. I managed and coordinated content creation for iconic cereal brands like Frosted Flakes, Froot Loops, Special K, and Eat Your Mouth Off, collaborating with external partners to maintain consistency and produce high-quality output across platforms.

I tracked trends and leveraged platform algorithms to optimize content performance, strategizing ways to enhance brand presence and engagement. My responsibilities included organizing and publishing content across social channels, responding to comments to foster community connections, and analyzing analytics to identify top-performing content. Additionally, I traveled periodically to attend events and capture on-the-ground insights, which enriched the authenticity and relevance of the content I produced. Through these efforts, I successfully shaped brand perceptions and strengthened connections with target audiences.